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Allied Domecq presents the following summer consumer promotions as a part of our dedi...
The dates and location are settled, and we're already furiously planning events for t...
White Rock Distilleries has imported Auchentoshan 37 Years Old, the only triple-disti...
Joining the line of Mr & Mrs T mixers is Mr & Mrs T Premium Blend, the newest of its ...
We're used to beer-themed bars at airports, but spirit-themed venues increasingly are...
A decade ago, a television travel documentary showed an aerial shot of two cyclists p...
Stuart Gilbert, a Sydney businessman, is introducing Inner Circle Rum. The rums, orig...
Looking for a safe, simple way to serve up bar appetizers? New customers of Autofry, ...
Given a sluggish economy, high unemployment rate, and soaring gas prices, it's no sur...
You've tried creating beer and food pairings and hosted multi-course beer dinners; wi...
La Playa Beverages is debuting Deep Sea Rum and Deep Sea Vodka, both triple distilled...
XStream Beverage Group Inc. has launched a new energy drink, Yohimbe. Made from the b...
The Professor senses an argument brewing at the end of the bar and saunters toward th...
A variety of innovative cocktails and coffee drinks are making their way into bars an...
From Michael Roux and Crillon Importers comes Magellan Gin, a natural blue-colored gi...
Fonseca Ports have a new look. The redesigned port labels offer a crisper and bolder ...
(From left to right) James Drake, Maggiano's Little Italy, Grant Wood, Sam Adams Mast...
In promoting healthy beverage alternatives, Island Oasis is offering a new promotiona...
The Islay Scotch distillery Bowmore offers two new single malt Scotch whiskies: Bowmo...
Girard Winery is adding to its line of wines with the 2001 Girard Napa Valley Zinfand...
The Madstone national theater chain, specializing in independent films, has said good...
El Tesoro Tequila has undergone a makeover, and the first getting a push out the door...
Monin has a new sweet offering: Monin White & Dark Chocolate Mochas. The company's la...
Simi Winery has come out with a vineyard-designated wine: Simi 2000 Landslide Caberne...
Does your company offer the best beer program in the US? Are your cocktail sales driv...
The Labatt Blue Outfitters Tour will hit the road this summer, stopping at outdoor ev...
Libbey, a leading provider of tabletop products for the foodservice industry, introdu...
The Australian Premium Wine Collection has released two new vintages: 2001 Grosset Po...
One of the most stringent bar and restaurant tobacco bans has begun in, of all places...
Since the beginning of this year, Cheers has inaugurated a joint Cheers/Beverage Dyna...
Skyy Spirits adds new flavored vodkas to its line: Skyy Spiced, Skyy Berry, and Skyy ...
Cheese goes well with everything, and now the Wisconsin Milk Marketing Board is offer...
On-premise operators who want a bar-top promotion are now being served by Coors. Coor...
Allied Domecq announces new flavors of Stolichnaya Russian vodka: Stoli Cranberi and ...
Beck's announce the golf promotion called "Play a Round in Las Vegas," running until ...
DeKuyper offers a new flavor in its line of cordials, called Pucker Island Blue. A sw...
Patrick Henry Creative Promotions has set plans for the finals of the SKYY World Flai...
Famous Grouse Blended Scotch is making pieces of Scottish heritage available to on-pr...
Not only vodkas have flavors: Jim Beam introduces Ronrico flavored rums in citrus pin...
Time to start pairing those high-priced cabs with low-brow meatloaf. Turns out those ...
Four specialty mudslides are featured in Island Oasis' summer promotion, "Tropical Da...
Here comes the previous hard-to-find Velvet Falernum, a low alcohol cocktail ingredie...
Whether it's a Royale Martini (vodka, Chambord and pineapple juice) hand shaken table...
Labatt Blue rolls out the Labatt Blue Outfitters Tour and Labatt Blue Light Mobile De...
New wines from Margaret River, Western Australia, have arrived from Palandri Wines. H...
Last February in New Orleans at the Cheers Beverage Conference, lots of people were t...
You can always count on a few things in this business. Servers will quit at the worst...
Beefeater Gin has teamed up with Rose's Lime Juice to promote what they call "gourmet...
Frederick Wildman offers a range of international wines. From Mendoza, Argentina, Tra...
The dates and location are settled, and we're already furiously planning events for t...
Sauza Tequila is gearing up a push at Mexican restaurants in the US. The "Get Lost" p...
Sugarshots are here, a line of sweeteners made from filtered water and liquid cane su...
Organic foods continue to grow in popularity both in food shops and onpremise, but ge...
Allied Domecq Spirits North America, the marketers of Midori Liqueur and Sauza Tequil...
Palm Bay adds Bauchant Liqueur, a blend of curacao and aged cognac imported from Fran...
We're always asking that, and now a new report names a few operators who stand out in...
I have this vivid memory. It was several years ago, and I had just brought a glass of...
Stella Artois, the best selling Belgian beer in the world, has announced a new nation...
Miniature Martinis have slowly worked their way across the country from trendy bars i...
Since the beginning of this year, Cheers has inaugurated a joint Cheers/Beverage Dyna...
Marie Brizard introduces Basilica Creamaretto liqueur, imported from Italy. The amare...
A.V. also reintroduces the Sicilian wines from Corvo. Returning to the US are Corvo B...
Valentine's Day is past, but it's worth taking a look at the special menu created for...
Corona provides Cinco de Mayo POS materials to remind consumers that Cinco festivitie...
Allied Domecq announces national distribution of Hiram Walker's latest product extens...
Long Beach Brewing Company announces the launch of Thin Ice, a low carb, low calorie ...
Based on the latest industry trends brought so clearly into focus in this Growth Bran...
Eye-catching, year-round-use POS materials showcasing the sand and sun of Mazatlan, M...
Looking for a new ingredient for your apple cocktails? Try Pomme de Glace, an 11% ABV...
High Falls Brewing, Rochester, NY brewer of J.W. Dundee's Honey Brown Lager and Micha...
Foster's Lager is offering one adult beer drinker the ride of a lifetime as part of t...
From Hood River Distilleries comes Spudka, a new premium vodka made from Northwest po...
Appetizers are hot and Schwan's Food Service introduces Z!ngs appetizers, a line of 1...
It's time to defend an activity in which millions of Americans engage each year: Drin...
Spanish language table tents are now available for all Island Oasis accounts to addre...
Bodegas Montecillo announces the latest vintage of its Montecillo Gran Reserva wine f...
Envy is now available from Refreshment Brands, a 17% ABV blend of cognac, vodka and p...
"Professor" Jerry Thomas, that is, hero to all cocktail historians, aspiring bar star...
The leader in all-natural beverage mixes, Island Oasis, has designed two merchandisin...
Graffiti Gin is produced using Graffiti Vodka (made from malted barley and Scottish w...
Infinite Spirits introduces Shakers Original American Vodka. Made from steel- cut whe...
Pernod Ricard USA is debuting Bushmills 21-Year-Old Single Malt Irish Whiskey - Madei...
KEYNOTE ADDRESS BY JOSEPH P. MICATROTTO, CEO, BUCA, INC. "Any Proof in Our Future?"...
Chateau Mouton Rothschild 2000 has been released, continuing the tradition begun in 1...
Pernod Ricard USA is also launching Jacob's Creek Reserve Riesling 2002, the latest a...
As a youngster on the early edge of the Baby Boom generation, I was often urged to cl...
While stouts and ales have made a comeback and become an essential part of most bar a...
Herencia de Plata Tequilas, three 100% blue agave tequilas, are now available in the ...
A.V. Imports is introducing a new look for its Giori Lemoncilo and Lemoncillo Cream I...
We all know, at least anecdotally, that the Margarita is the most significant factor ...
In case you haven't noticed, Latin culture is hot, so hot, in fact, that what might h...
Craggy Range Wines make their debut in the US this season. The first Craggy Range New...
A.V. also introduces an addition to their "colorful" line of Luna di Luna wines. The ...
A great combo, at least in State College, PA, where Tony's Big Easy Bistro hosted aro...
Brown-Forman also bought the reamining shares of Distillerie Tuoni e Canepa, Italian ...
Pernod Ricard offers on premise retailers an opportunity to build St. Patrick's Day s...
Diageo has launched Smirnoff Ice Triple Black, a clear premium malt beverage, which f...
Del Maguey introduces a traditional libation made in the remote mountains of Oaxaca, ...
This past winter, hot chocolate, concocted with a variety of spices and herbs, once a...
Paterno Wines International has signed an agreement with Wattle Creek Winery to be th...
Midori introduces the Midori Sour at special on-premise events nationwide this year. ...
Classic 12 Year by Canadian Club joins the Canadian Club Canadian whisky family. Join...
Specialty syrup company Torani announces the introduction of four new flavors to its ...
US specialty beer distributor Fischer Beverage International, a subsidiary of Heineke...
The word is getting out: consumption of beer, wine OR spirits is generally healthy fo...
Anheuser-Busch and the National Basketball Association are pushing a full line of pro...
A rum and a rum-based liqueur have arrived from Venezuela. Santa Teresa Rum is a limo...
Disaronno, from Bacardi USA, announced a redesigned package, meant to emphasize the a...
Constellation Brands has reached an agreement to acquire the Australian wine company,...
Big Night may be one of the best food films to hail from the 90s. The rich plot revol...
The Corona ZONA promotion offers the cure for the winter "blahs" to heat up sales any...
Luctor International offers Rhapsody, a 15% ABV Dutch chocolate raspberry liqueur cra...
Mionetto, the Italian producer of a line of proseccos and still wines, has introduced...
SABMiller has unveiled new packaging for Miller Lite in a "year-long commitmen" to re...
Who says gin isn't versatile? When managers of Tru, in Chicago, decided to create a...
To promote America's top-selling imported dark beer, Barton Beers offers the Smooth, ...
White Rock Distilling introduces three new flavored vodkas: Three Olives Vanilla, Thr...
Carmel offers two new single vineyard Israeli wines: Carmel Merlot Ramat Mad #1 2000 ...
SABMiller has also brought their Pilsner Urquell Czech beer in-house and has taken ov...
When Columbus landed on what is now Puerto Rico, he saw Taino natives slow-roasting m...
Frederick Wildman is building awareness of the Liqueurs Chartreuse, made for nearly 4...
White Rock also offers a new line of fruit-flavored schnapps: targeted at male consum...
Brancott Vineyards announces its latest New Zealand wines: 1999 Marlborough Reserve M...
Heaven Hill Distilleries has announced an agreement to acquire trademark and worldwid...
Does your staff struggle with Barbaresco and Barbera? Need help with Pinots Blanc, Gr...
Bacardi introduces three new flavored rums to join Bacardi Limon and O: Bacardi Razz ...
S&S offers extremely limited supplies of three single malt Scotches: Talisker 25 Year...
Kobrand is importing a new Super-Tuscan wine, Oreno 1999, the second wine to come fro...
Having Just returned from the sixth annual Cheers Beverage Conference in New Orleans,...
Meanwhile, the shake-out continues among the highly-touted malternative sub-category....
Ever hear of a licuado? How about a ayran or a jallab? Agua fresca maybe? Or an opera...
Schieffelin & Somerset introduces a new French vodka, Ciroc, made from grapes grown i...
Marie Brizard introduces Basilica Creamaretto liqueur, imported from Italy. The amare...
Twenty years ago, Olive Garden's wine list featured 11 wines. Today, in its 20th year...
Pernod Ricard has renamed Jameson 1780 as Jameson 12-Year-Old, and highlighted the ch...
In time for college basketball's March madness, Miller offers a dual brand (Miller Li...
Also new from S&S: Argentinian vintages from Terrazas de Los Andes, including single ...
The Illy family, famed for its lily Espresso Coffee, considered by many the best espr...
What goes with lobster bisque? Scotch. How about Cape Cod oysters on the half shell ?...
Brown-Forman has agreed to acquire an additional 35% interest in Finlandia Vodka Worl...
Kokanee "Glacier Beer," brewed in British Columbia, is giving consumers the opportuni...
Frederick Wildman announces a new French vodka, too, called Vertical. Distilled by Mo...
Gabriel & Andreu introduce a new French Vodka in three varieties: Citadelle Original,...
As Cheers begins a new year of covering the on-premise beverage business, it's perhap...
Pernod Ricard introduces Seagram's Extra Smooth Vodka, in select markets. Seagram's V...
Bravura debuts from Calina Winery, Kendall-Jackson's Chilean wine. A blend of caberne...
The clock is ticking, and the 2003 Cheers Beverage Conference gets closer and closer....
This month, we inaugurate the joint Beverage Dynamics/Cheers Wine Panel, a distinguis...
The Macallan, one of the best-selling single malt Scotches in the US, now introduces ...
Freixenet USA introduces three 2000 single-varietal Spanish wines from producer Rene ...
Training and service are two of the hobby horses we ride around here, so we always we...
Pool aficionados have a chance to experience "unforgettable nights" in the upcoming C...
Hand-crafted in a distillery near Moscow, ZYR Russian vodka introduces recent technol...
Libbey also introduces its Restaurant Basics Tumbler Collection, designed to meet the...
Adams Beverage Group, the parent company of Cheers, Beverage Dynamics, Stateways and ...
The resurgence of interest in the classic Martini cocktail has inspired Island Oasis ...
A new Irish cream is here, called Brogans, produced in Kells, Ireland. Available in a...
Libbey has added a twist of color to two popular cocktail glasses with the introducti...
They've been watching their share of the US wine market dwindle for years, and now Fr...
It's the Year of the Ram, which begins February 1, 2003, and Tsingtao Beer will provi...
Heaven Hill expands the Whaler's Rum line with the addition of Big Island Banana and ...
Greek wines struggle against an undeserving poor reputation and lack of marketing pun...
Jamaican import lager Red Stripe announced the launch of a promotion designed to elev...
Winebow introduces Black Star Farms eau de vie, clear fruit brandies made from cherri...
It's that time of the year when we announce the winners of the Cheers Awards for Beve...
Walk into a Cafe Tu Tu Tango and you are likely to see virtually every customer in th...
Meet Raynal TAO, a French brandy-based liqueur made with Maltese and Cypriot Bigarde ...
What's the latest in an-premise trends? It's a question we at Cheers ask, and are ask...
Allied Domecq introduces Wet by Beefeater, called the world's first "wet" spirit. Wet...
Torani introduces a new syrup flavor, Torani Vanilla Bean syrup, as an addition to it...
Irish pubs are everywhere these days, and not just in the I U.S., either. The last on...
Luctor International, importers of Van Gogh Spirits, introduces a new pineapple vodka...
Allied Domecq introduces their latest California wines: from Clos du Bois the 2001 Pi...
When Alfredo and Ada Capitanini opened the Italian Village 75 years ago, Chicago's Lo...
Diageo has announced the introduction of Smirnoff Green Apple Twist, the latest flavo...
Palm Bay Imports has launched Heathfield Ridge Wines from the Wrattonbully district i...
It seems hard to believe, but according to the calendar on my wall showing cabernet s...
Pernod Ricard has rolled out new packaging for Bushmills 10-Year-Old and 16-Year-Old ...
Jon Bloostein, owner of the four-location Heartland Brewery restaurant chan in New Yo...
Bowmore also is set to introduce the first of three unusual Islay malts. Now in the m...
Delicato Family Vineyards is offering a new wine brand, Encore by Monterra. The brand...
The clock is ticking, and as the year draws to a close, the 2003 Cheers Beverage Conf...
Vincor International has agreed to purchase Goundrey Wines, based in the Great Southe...
Early last year, beer industry executives were predicting decent growth among favorab...
Another Islay single malt, Bruichladdich, introduces three limited edition Scotches: ...
Wm. Grant & Sons introduces the Raven "Very Superior" Premium Ruby Port from Quinta d...
Wine consumption in the U.S. posted its eighth consecutive year of growth in 2001, de...
How do you cook a main course with Kahlua? Ask Chef Douglas Davis, executive sous che...
Ever go into a cheese shop and realize that the place also has a great selection of h...
Brown-Forman is ready to introduce its vintage-dated bourbon, Old Forester Birthday b...
Van Gogh Spirits has released its Triple Sec Magnifique, made with the same base ingr...
Riannon Walsh's Whiskies of the World Expo returns for the fourth year to San Francis...
This Thanksgiving, Miller Lite gives consumers a warm welcome home during its "Back I...
Laurent-Perrier Champagne announced the 17th release of Grand Siecle "La Cuvee," a pr...
Sidney Frank offers Coyopa Rum, a full-bodied ultra-premium rum produced in Barbados ...
Shaw-Ross International is the new importer to the US of Pusser's Navy Rum, a 95.5 pr...
Riedel Crystal is known for creating glasses for specific wine varietals, but has lat...
Miller Brewing Company offers warm wishes "from our family to yours" this holiday sea...
Hiram Walker, from Allied Domecq Spirits & Wine North America, has introduced two new...