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The City Too Busy To Hate loves to party, and Cheers visits. They love vodka in Atl...
McCain and their line of Brew City fries, onion rings, cheese sticks, battered veggie...
Allied Domecq, new owner of Perrier Jouet and Mumm Champagnes, introduces new release...
The Perrier Group wants operators to know about ways to increase bottled water sales ...
Miami Beach, that is. The 2002 Cheers Beverage Conference heads to the land of la vid...
July is one of the biggest months for beer sales, so it was a fitting time for the se...
WASHINGTON DC'S BRICKSKELLER COMBINES BEER, EDUCATION, FOOD, TASTINGS, EVENTS AND PHI...
The BLM 2000 draught beverage line cleaner and maintainer helps keeps your beer lines...
Clos du Bois adds two 1999 and two 2000 wines: 1999 Merlot and Zinfandel from Sonoma ...
Washington DC's Ten Penh has developed a reputation for cutting-edge Asian food, but ...
Is respect with their wine, according to Meridian's latest promotion. Based on a surv...
It's a bloody business ... but maybe you can liven your weekends with a Bloody Mary b...
There's a new Southern Comfort bottle for the first time in 65 years. Concave sides e...
Pete's Wicked has a whole new look, new line and new ideas on the way. There are now ...
Olive Garden already has created a Cheers-award winning wine education partnership wi...
Cruzan Rums bring operators the opportunity to add customized menus and table tents t...
When restaurateurs think of wine events, they usually approach them as ways to make e...
Skyy has a new beverage alcohol product called Vermeer Dutch Chocolate Cream. Made wi...
Clos la Chance adds two of their latest releases: 1999 El Dorado Twin Rivers Vineyard...
Worried about how well you are training your Spanish-speaking employees about problem...
Austin-Nichols now distributes Bushmills Irish Whiskey -- Bushmills, Black Bush, Bush...
PREPARE EARLY TO ORCHESTRATE YOUR FALL-STAFFING NEEDS. With the fall changeover rap...
Vincent Van Gogh Vodka adds Wild Appel, said to be the only apple vodka currently on ...
R.H. Phillips Winery has added two of its most popular wines in 375ml half-bottles. T...
More and more operations are turning to collaborative deals to create their own house...
Beck's has deemed itself the "official beer" of Oktoberfest and is supporting the cla...
Oneida introduces additions to their Diva and Zig-Zag line of stemware. The new glass...
Remy Martin introduces XO Excellence, a Grande Champagne-dominated Cognac. A blend of...
Southern Sunrise We start out the fall with this one from Danielle Smith, director ...
Beck's beer, the leading German beer in the US, is about to join the stable of Belgia...
Jack Daniel's Tennessee Whiskey and Country Cocktails are kicking off the football se...
Cardinal introduces the Cabernet line of wine, beer, cocktail and all-purpose glasses...
Korbel offers two line extensions in brandy: Korbel XS Extra Smooth and Korbel Gold R...
Aspiring sommeliers now have a site to call their own. Mastersommeliers.org, the offi...
The new line of Pete's Wicked brews is being supported with promotional materials to ...
Riedel rolls out the Vinum Montrachet glass designed for the Grand Cru Burgundian win...
Angostura is re-introducing its rum line into the US. The rums include a five-year-ol...
If you're a loyal Currents reader, you remember the chicken wings dog bowl. Now, ther...
Paulaner and Hacker-Pschorr German beers are bringing operators easel-cards, posters ...
Bormioli Rocco offers nine sheer rim stems in the Fortessa Premium collection. Glasse...
A.V. Imports introduces wine from Casa Madero, the oldest vineyard in the Americas. T...
Three major brown spirits events are coming up for those who like to travel: the annu...
McCain's is offering X-treme merchandising materials for their line of X-treme Fries,...
Spiegelau Crystal debuts the Authentis collection of elegant and affordable crystal. ...
St. Francis Vineyards will now offer all reserve wines with single-vineyard designati...
Every year as I begin working on Adams Business Media Beer Handbook, I'm amazed at th...
Bert Grant, founder of the nation's first post-Prohibition brew pub and a pioneer of ...
Bourbon and other American whiskies are starting to get the respect they deserve. A...
McCain introduces two new flavored French fries: Inferno fries flavored with Tabasco,...
Grove Street adds their 1999 Grove Street Sonoma County Chardonnay and Sonoma County ...
The Rolling Rock Town Fair 2.0 is set for August, and a limited number of tickets wil...
Vintage bottlings of Armagnac Sempe are now available from importer Garavelle Wine Se...
Need bar training, drink development, beverage program evaluation or bar facility des...
Cerveza Sol is rolling our their Drink Naked promotion that will encourage consumers ...
Fortant de France, a leading Languedoc producer, has introduced its White Merlot 2000...
Kurumba cream of coconut offers operators 100% real coconut in 16-, 32- and 60 oz. ca...
Bacardi Limon has unleashed a major new advertising campaign to promote using Limon i...
Looking for yet another gin? Try Baffert's, the "vodka lover's gin." Importer Bishop ...
Reach the blending summit with the Summit, Hamilton Beach's high-performance blenders...
The recent hoopla about the First Daughters, their attempts to consume alcohol in pub...
Want to travel? Bols is offering cocktail makers a chance to visit various cities in ...
The 1989 Vintage Glenrothes Single Malt Scotch is now available, the first vintage in...
Libbey offers Accademia del Vino, a Luigi Bormioli designed stemware line available i...
The annual introduction of Noveau Beaujolais each November may get most of the press,...
Giori Lemoncillo liqueur supplier A.V. Imports has developed the perfect presentation...
Islay single malt Scotch lovers will shortly welcome the return to the US market for ...
Remy Amerique announces the introduction of XO Excellence, replacing Remy Martin XO S...
Miami Beach, that is. That's right, as some of you may have already guessed, the 2002...
If you didn't ride the wave of imported beer growth in the past ten years, blasting c...
The Glenlivet Cellar Collection 1967 is the latest single malt expression to join The...
Malt, ginseng and vodka combine in citrus flavored Hard, a new beverage alcohol produ...
That's the number of world record breaking tequila shots slammed in Lulu's Club Mardi...
THE ORIGINAL MARTINI INGREDIENT JOINS THE COCKTAIL RENAISSANCE For the last few yea...
Austin, Nichols introduces Chateau de Ligneres cognac, from House of Bisquit, one of ...
Oneida Foodservice Glass introduces Stiletto glassware line, inspired by the streamli...
Bafferts, called "the vodka lover's gin" by US distributor Bishop Wines and Spirits, ...
WINE PRICING IN RESTAURANTS CAN BE A TOUCHY SUBJECT. CHEERS LOOKS FOR THE BEST WAY TO...
Sidney Frank Importing is offering Gekkeikan Haiku Sake in a new 375 ml size. Haiku i...
Coco Lopez introduces coconut milk, an all-natural coconut milk made from full ripe c...
Monin is offering on-premise support for its continuing Mojito revolution program, a ...
With twice the participants as 2000 and an expanded 1 1/2 day schedule, the Cheers Be...
Winebow also offers aromatic grappas from Poli called Po di Poli Traminer and Po di P...
Champagne Duval-Leroy is debuting six Champagne cuvees into the U.S.: Duval-Leroy Bru...
Seagram's Gin has launched a 40-city concert tour featuring hip-hop and R&B artists M...
Herradura tequila, imported by Sazerac, introduces Hacienda del Cristero tequila, mad...
Wet Planet Beverages introduces DNA Wildberry, a line extension of the original DNA A...
Falling Waters Jim Levin, Falling Waters Seafood Restaurant, Seattle, created the f...
Want to buy a classic restaurant in Phoenix? It'll cost you only $100. That's right, ...
VODKA AND TEQUILA MAY GET MORE ATTENTION, BUT RUM'S FLAVOR AND MIXABILITY HAVE CONTIN...
Baron Philippe de Rothschild, Maipo Chile, S.A., a newly created Chilean subsidiary o...
Kahlua has launched a new music-focused promotional effort called "Kahlua Kollective ...
When the weather turns, some wines are more important than others. Even though the ...
The Canandaigua Wine Co. has debuted a new hard apple cider, K, produced in England. ...
Having spent my professional life as an editor I'm somewhat naturally (or is it unnat...
Operators can get incentives from Ocean Spray for letting patrons know their establis...
Manage your beer category like you manage your staff to deliver higher returns. The...
Here comes Lion Brewery's Lion Long Island Iced Tea, a malt-based blend of black tea ...
The Seelbach Hotel, Louisville, hosted the star master distillers of the bourbon busi...
Southern Comfort has teamed up with the band Cowboy Mouth for a national concert tour...
Hooper's Hooch line now includes Hooch Ice, a lemon-flavored malt-based beverage said...
Russia may be best-known for its vodka output, but there's a great tradition of stout...
Sauza will support the launch of Tres Generaciones Plata and the relaunch of Tres Gen...
Great Spirits introduces Sea Wynde, a marriage of five pure pot still rums distilled ...
Allied Domecq Wines introduces its latest wine releases: From Clos du Bois comes thei...
In control states where beverage alcohol sales standards can restrict the range of wi...
Give your customers a shot at chilled Tuaca this summer, suggests supplier Brown-Form...
Finlandia introduces a new flavor to its line of Finnish vodkas, called Finlandia Lim...
Mionetto offers two sparkling Italian wines suitable for the summer: Prosecco di Vald...
Kahunaville, winner of this year's cheers Award for Beverage Excellence for best over...
Monin syrups is offering operators a chance to taste "the richest vanilla flavor ever...
Sauza has introduced Tres Generaciones Plata, an ultra-premium silver tequila, from 1...
Vita-Mix offers the Mix'n Machine Frozen Dessert Mixer now available with a removable...
Now that limiting excessive drinking among drivers has re-emerged as a major issue fo...
Corona enters the busy summer selling season with its new "Passport to Paradise" prom...
The Islay single malt Scotch Ardebeg is now available in a 17-year old expression. Th...
Monin offers their classic Sangria syrup mix, said to be convenient and easy to use. ...
We've seen how well spirit-branded concepts can do--after all, the winner of this yea...
Sol Cerveza is set to launch a summer promo using radio stations in major U.S. market...
Clos La Chance offers two new chardonnays: the 1999 Napa Valley and the 1999 Santa Cr...
Longing to learn those fabulous bartender tricks? Try Bar Smart's Extreme Bartending ...
Somewhat lost in the coverage of last year's struggle over the Seagrams empire was Al...
Big City Houston pulses with a unique Texas beat. Boomtown Houston of the past was ...
Stimson Lane's Columbia Crest has created a new line of premium wines. Columbia Crest...
Times Square Michelle Richardson of the Downtown Minneapolis Embassy Suites invente...
Taylor Fladgate and Fonseca port wine makers are offering a 60-page hard-covered book...
More new vodkas and gins, this time from Sweden. Svensk vodkas and gins are due to ar...
De Kuyper Hot Damn hot cinnamon schnapps has teamed up with Patrick Henry Creative Pr...
CULTIVATING TALENT BEHIND THE BAR One of the most important things you can do for y...
Heaven Hill introduces three new vodka flavors in their Burnett's line: citrus, orang...
Kahlua is rolling out a major on-premise party promotion, tied to its "Hit the E! I-l...
The fastest growing beverage category keeps going and going Who knew twenty years a...
Christiania Vodka derives its character from Arctic spring water potatoes grown on th...
Vincent Van Gogh vodka is offering bartenders around the country custom-made cocktail...
Hamilton Beach has added new blenders to their bar-friendly line. Tempest II two-spee...
Jameson is ready to roll out on-premise merchandising kits aimed to increase support ...
Dr. McGillicuddy adds a new member to its schnapps family: Fireball, a cinnamon whisk...
Having a hard time keeping your draft lines well-tuned? Maybe you need a check-up fro...
Island Oasis has increased its promotional efforts to help make the selling of its to...
VitalLink Business Systems, a provider of online management tools, has created a liqu...
Ever since Seagram was acquired by Vivendi and announced it was getting out of the li...
The 2001 Cheers Beverage Conference just ended and I'm extremely pleased to announce ...
The American-Italian chain is suddenly serious about bringing Old World touches to it...
Island Oasis introduces a Bloody Mary mix to its product line. Servers can pour Blood...
Who's got the baddest brew with the coolest grub in the Windy City? That might be Emm...
Hotel operators, tired of losing built-in business to restaurants and bars outside th...
Light spirits, fruit juices and plenty of flavors...summer sipping is on the way Ch...
Beer wallpapers celebrate the aesthetic images of microbreweries and their well-desig...
All three segments of the beverage alcohol industry showed sales increases last year,...
Sauza tequila has teamed up with TV's Independent Film Channel to launch the Pure Fil...
How do you get more of your patrons to drink your beer when the preference for cockta...
Ayinger wheat beers are ready to quench summertime thirst. Brau-Weisse is a classic, ...
While such drinks as the Sour Appletini have been getting lots of press lately, it se...
Skyy vodka, Major Peters', Coors Light and Patrick Henry Creative Promotions have tea...
Hard ciders, lemonades, teas and ices are brewing new flavors -- but will customers b...
Major Peters has added a Wasabi Bloody Mary mix to their line of cocktail mixes. Wasa...
Bartenders and bar managers were asked to report which brands consumers requested mos...
New York has an all-new champagne lounge called Flute, and Champagne Piper-Heidsieck ...
Fruity liqueur users can take advantage of Du Bouchett's Tangy Sour Schnapps promos, ...
A different gin is heading your way. Hendrick's, distilled and bottled in Scotland, c...
The Tempest is coming! Hamilton Beach's two Tempest blenders have a patented jar pad ...
Twelve representatives from the professional brewing industry have been selected to s...
Portland Brewing enters a new field with The MacTarnahan Single Malt Scotch. The 15-y...
Sake Margarita Sake One offers Cheers' readers these two sake-based recipes. 1 1/...
While many wine prognosticators are predicting a vast lake of wine oversupply to come...
OLD CHICAGO'S SLOW EXPANSION AND LONG-STANDING BEER PROMOTION BREEDS LOYALTY AND STEA...
Don't miss United Menu Covers' expanded line of wine and beverage list covers and boo...
The new Keg Club BaRzooka is a patented drink-serving device, which allows parties to...
Recently while looking over some statistics in preparation for this month's Cheers Be...
German beer Paulaner offers a spring promotion, with participating consumers getting ...
Glassware is packaging, and the right package can make your beverage program more pro...
Looking for new cocktail flavors? Try Giori's Lemoncillo and Lemoncillo Cream, two ne...
Merchant du Vin introduces the newest members of the Samuel Smith Family: Samuel Smit...
The clock is ticking and time is running out for you to sign up for the 2001 Cheers B...
Pete's Wicked Brews and Playboy have teamed up to introduce Pete's Summer Brew by inv...
EXECUTING A SUCCESSFUL BEVERAGE PROGRAM DEMANDS FANCY FOOTWORK AND POWERFUL FOLLOW-TH...
SakeOne and chef Roy Yamaguchi have joined forces in creating Y Sake by Roy Yamaguchi...
United States Beverage launches Hooch Hard Lemonade. Hooch Hard Lemonade is a lemon, ...
According to Seattle Times columnist Jean Godden, Seattle bartenders jumped to their ...
Cutty Sark has launched the Ultimate Guy Road Trip sweepstakes, offering males consum...
Shot Glance is a patented gauge system that has perfected the "eyball method of inven...
Expect to see La Tropical Pilsener beer soon, as the south Florida brand is now break...
An "Elvis Goose" from Holly's Restaurant in Michigan City, IN, has been named the Gra...
Baron Phillipe de Rothschild wines offers operators a way to promote by-the-glass win...
Cruzan Rum introduces their Estate Collection of rums. Composed of Cruzan Estate Two-...
Another new rum, this one from Barbados. Doorly's XO Fine Old Barbados Rum undergoes ...
Last month, Cheers noted the passing of NYC's kosher Ratner's restaurant and the arri...
Sauza tequila gets a jumpstart on the tequila selling season with "Cinco Only Better,...
Ocean Spray has hit the ground running with its Original Fruit Mixers packaged in spe...
Luna di Luna introduces the latest in their line of successful imported Italian wines...
Adams Business Media has announced the consolidation of all of its beverage alcohol p...
Glenmorangie Single Highland Malt Scotch introduces a promotion meant to educate cons...
Welcome another French herbal liqueur, Versinthe. Made by Liquoristerie de Provence a...
Welcome another new fiery Bloody Mary mix, this one a line extension to the Mr. Tomat...
Grappa must be the hardest to sell distilled spirit in the US. Not only has it been p...
Murphy's Irish Stout and the LA-based Irish rock band the Young Dubliners have teamed...
Vita-Mix is taking orders for the next generation of ice-portioning blenders, the Por...
A. Hardy introduces a rare Cognac, Perfection. The Perfection decanter is part of the...
Ratner's was one of NYC's oldest established and long-running kosher restaurants, hom...
Don Eduardo Tequilas offer the taste of authentic Mexican tequila. In an on-going on-...